Biba beats big topshop hands down

Nia and I went to the Barbara Hulanicki exhibition in Brighton yesterday.It was somewhat of a pilgrimage because she is a complete goddess.Nia was more interested by the clothes and the flicky haired, doe-eyed sixties models. 

However I thought the interest lay in her revolutionary visual merchandising. She seems to have an absolutely obsessive attention to detail when it comes to fitting out her shops in hollistic 1930s deco style. For example: they got a man from Disney to make the fairyland props in the Children’s department and the maternity department was scaled up (rather patronisingly) to make expecting mothers feel daintier. 

Also, the super-cute retro packaging on the soap suds and baked beans is iconic and I can’t believe I haven’t seen it before now. They must have done everything in one shop- a lot like Topshop’s flagship except Biba knocks spots off it. 

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About popty

London based sticker and gluer.

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